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Currently, there are many forms of marketing online. If you’ve been around the Internet Marketing community for any length of time you have heard about almost all of them.
Probably, you have browsed around YouTube. Videos are a tremendous resource for all of us. There have been many times when I’ve needed to know how to do something and found the answer on a YouTube video.
It is said that video is the most compelling form of advertising on the internet today. The fact that a large percentage of people online are accessing video to gain information makes it a force to be reckoned with. You need to get on this wave if you want to make the really big bucks.
Not only that, but Google is ranking good videos in high positions when a video matches a search term for relevance.
As an affiliate marketer, you need to jump on board. The question is how do you begin. And, what makes a good video.
That’s what we’re talking about in this article.
The reason you want to make videos is to drive buyers to your website or affiliate product. You certainly can make a video about your basket weaving abilities for example, but it won’t do you any good unless you are selling the supplies or you have a basket weaving website.
Video is so compelling because it adds another dimension to your sales pitch. And, the more visually stimulating, the more the video will drive traffic for you.
You might think you don’t have the personality to create good videos. Before making that judgment about yourself, I recommend taking the time to really look at what other people are doing to create videos. It is possible to create videos without your face or even your voice being broadcast. It may not be the best way to do a video, but it is a place to begin if you are completely camera shy.
Screen capture is a type of video that does not require your face to be in the video. You are simply doing a kind of voice-over, while computer screen shots demonstrate whatever it is you are teaching. A product called Camtasia Studio allows you to create this kind of video.
When making a video, your title and video description are very important. These should contain high ranking keywords for whatever topic you are promoting. You can place your domain URL in the description area as well. These are all techniques that cause people to stop, watch and then take action.
When looking through YouTube for ideas, take note of the number of viewers a video has received to date. This gives you some idea of the popularity of a video. Those are the videos to analyze-the ones that have enough interest to pull viewers in.
Don’t recreate the wheel. If you see a video that is related to a topic you want to promote, analyze the techniques used. Notice which keywords are being used. You will feel comfortable with some and uncomfortable with others. Pick and choose the style and format(s) that you feel you could employ.
Notice attention-grabbing headlines. People get curious about unusual headlines. If you can use your keywords and make the headline catchy, you are on the right track. Do a keyword search in the Google Keyword Tool. Do several keyword searches using different keywords. For example, if your subject is how to cure acne. You could do a search on “cure acne” and another one on “teenage skin problems” and another one on “social stigma of teenage acne”, etc. Each search would represent a separate video and keyword list for your campaign.
Go to YouTube and click on “this month” and see what is hot right now. Try to get a feel for why a particular video has such high viewer volume and popularity.
So, take one of the highly viewed titles and use that in a title for your product with a tag on the end with your information name. That will link you to a high number of viewers searching those keyword terms. Create a title that is similar. That will increase your clicks and video viewers because you are tagging on to some words that are currently being heavily searched.
It’s all about popularity, or numbers.
Go to You Tube and type in your subject and sort by view count. The videos with the high viewer count are the ones to study. Makes notes about how you could improve upon what is already being done.
Have your primary keyword appear early and often. Put them in the title, the description file name, and video tags. Create multiple videos and optimize each one for each keyword list.
Save your video file using your main keyword phrase. You can use hyphens in your domain name because no one will need to remember the domain name. They will be clicking on it to go to your site. And make it simple and straight forward, so that your subject is obvious and clearly recognized. An example might be acne-cures.com or acne-answers.com.
Look at the videos that YouTube shows you when you log in. These are the most popular videos at the current moment. More studying.
People want to watch rather than read because it is simply easier and more entertaining. However, your video needs to give real information. “How to” videos are the best because they teach something that has value. Many people make chatty video about their ideas. Your ideas are not relevant to the viewer unless they impart useful information. An example might be someone wanting to talk about eye makeup. Discussing the importance of makeup and looking glamorous is less compelling that showing the viewer how to properly apply beautiful eye makeup. So, the old adage “show, don’t tell” still applies.
Making the actual video is much easier than you might imagine.
If you do not want to have your face on camera, try Camtasia Studio. It allows you to make screen shot videos.
I use a simple Logitech Webcam for my videos. It was inexpensive and gives me adequate results. Many professional online video producers prefer video cameras. They are superior in some ways. If you need to move around while you are being video taped, then you absolutely need a camera. The Logitech Webcam that I use is stationary, so I can only do a stationary video.
However, the advantage of the stationary webcam is that I can make my videos all by myself. With a video camera, you need a tripod for stationary videos, or you need someone to be your “cameraperson” if you plan to move around.
You can begin with a low budget and as you earn more money, move up to more expensive equipment.
I hesitated for months before plunging into making videos. Once I took the first step, I was able to dive in. My first step was purchasing the Webcam and making numerous bad videos. They were unplanned and unscripted.
I am a firm believer in developing campaigns. They are like mini business plans for various projects. Decide on a product you want to promote. I like using Clickbank because I find good products and it is just an easy way to make money. Then develop your campaign on paper. It might include AdWords ads, articles, and several videos. Everything you do will be focused on your keyword lists. Find your article titles and your video titles from your keyword lists.