Real Estate Marketing – 7 Keys to Marketing Real Estate Online

Whether you are just starting out in Real Estate or have been an agent for quite some time, there are a lot of  marketing  decisions that you need to make. Do you focus on print media? Radio or television ads? Online  marketing ? With the advent of the Internet, more and more people are doing their research online before making a purchase — whether that is a new car, a new house, or a new pair of shoes. Real Estate agents need to tap into the online stream and make their presence known in order to compete in this day and time. While there are a myriad of ways to market yourself online, there are seven main categories where you can focus your interests.


A blog is short for “web log” and started out as an online diary of sorts. Today, it’s used more as a platform to share information with anyone who visits your website. By writing a few paragraphs of information once or twice a week and adding it to your blog, you are letting people know that you are involved with Real Estate in your area and that you are continuously sharing.

Social Media

While many think that social media websites are just for teens, the truth is that sites like Twitter and Facebook are being used for business on a daily basis. People are using these sites to create relationships with other people: prospective clients, future collaborators, etc. By interacting with other people, you show that you are a real person and interested in them.


Yes, you can use your e-mail to help market your Real Estate business! Many people are more comfortable with e-mail contact as it’s less intrusive than the telephone but more personal than a “snail-mail” letter. People interested in learning more about you will most likely share their e-mail address with you, while getting their phone number may take some time. Just be sure not to flood someone’s inbox with a ton of e-mails.


An online forum is a website where people can go to ask questions and find answers. Sometimes it’s used for networking with other people as well. Forums are good places to find answers for your own questions, and then you have the opportunity to answer others questions.

Virtual Tours

As you are probably aware, there are many places online where you can create a tour for your listing. This is a great way to market your listings to those who go online. You can show so much more of a home online than on a print flyer. And with special 360 degree photos, prospective buyers can really see the home “virtually”.


Just because we are focusing on online  marketing  doesn’t mean that advertising is passe. There are many ways to advertise your business and listings online. Whether you use a free classified ad source like or pay-per-click advertising like Google AdWords, there are many places that people go online where you can advertise. Ads still work, just be sure to place them where people are going.

Listing Website

Another good way to utilize the Internet for  marketing  is to create a special website just for your listing. This website can just be a virtual tour, or it can be a full website with links to area businesses, utility companies, schools, etc. By creating a “one-stop-shop” for your listing online, prospective buyers will realize instantly that you know your onions and are the expert in your area!

Internet Marketing – 4 YouTube Tips

If you’ve been on many of the Internet  marketing  forums around the web recently, then I wouldn’t be surprised if you have noticed the number of Information Marketers who believe that in the next few months and years video is set to be the most powerful way of getting in front of your potential customers.

Now, hold on – before you tear me off a strip for abandoning article  marketing , blogs and forums and leaving your back-links on quality sites, plus decent SEO for your own website – I’m certainly not suggesting that video is all you do. It should, however, be included with these tried and tested means for promotion.

There are several video sharing sites out there as well as YouTube, its just that this platform is currently the best known. I urge you not to concentrate on the one. Upload to YouTube and then take your video and upload it to some of the others as well so that you get as much coverage as possible.

1. Short and Simple – Its best for you if you keep your video as concise as you can. Remember that its not a full blown TV show, or a Hollywood movie you’re making here. Actually all YouTube videos have to be short anyway. Upload lengths are limited by the time that YouTube accepts for videos. But hey, this is by no means a bad thing! You need to remember that a video of approximately 5 to 6 minutes is said to be the most effective. If you have trouble cutting your information down to these limits, then simply break down your information into bite sized chunks and go produce several short videos as a series all dealing with the same topic.

2. Relevancy – Begin your video piece by engaging with your audience using a big proposition. Next make sure that, what ever your niche is, your video is on topic for those people interested in it. What you need to remember is that people use YouTube as a search engine when they want to find out just how to do something. The number of self-help queries related to your niche means that, as long as you address the likely questions that your market is looking for and provide the answers, then you have the possibility of laying out your wares in the form of the knowledge you have in front of some potential customers. Now that is great, isn’t it? So don’t blow this chance by trying to cover too broad a topic in one video. Worse still, is to tackle more than one niche per video. Stick to just one subject and use as much detail as possible. One more thing: If you have several niches then you must have several accounts or channels at YouTube.

3. Copyright – When you upload a video to YouTube you agree that anyone can copy and paste the code that allows them to post it in their own website or blog. So you have forfeited your copyright to your video. But don’t think of this as being a negative. The plus side to this is that your video may go viral with the potential to be seen by many more eyes than if it is only available on your own site. What you do need to do is to have a strong brand in the video with your website displayed prominently and include a call to action. This is a direct appeal for them to take some action, such as go to your website, call now, click on the link etc. Now this is most important, make sure that in your description field that you mention your full URL to your website. Include the ” http” followed by the colon and the two forward slashes in front of the “www” for it to be a clickable link. This is not only important for humans to be able to find your site but also for Google and other search engines to follow.

4. Promote, Promote, Promote! Once you have your video on YouTube you should also distribute to some of the other sites, but beware that some don’t like accepting blatant commercial postings. Email your list to tell them of your new videos and create Facebook posts, blogs etc, and put your video on them.

The Beginners Guide To Services (Finding The Starting Point)

5 Important Pillars In Making Your Direct Marketing Successful

Direct marketing has gathered a total of $2.05 trillion sales in the year 2012. It said that it constitutes 8.7% of the total GDP in the year 2013. Key factors in achieving this value must be considered. First factor is the competition, we all know that it is very stiff that is why you should make sure that your message should be heard. Repeating your message, again and again, is important for it to be effective and efficient. That is why I is very vital to creating a marketing strategy that would optimize the budget and the use of direct marketing as a tool.

One of the very first factor to consider is how to deliver a compelling sales message. It is said that a successful sales letter should be relevant, useful and persuasive. A marketing content should be able to grab attention, show uniqueness and builds trust within your market. The three main elements of marketing contents are the following, telling your prospects what’s in it for them, making you solution the superior one, and letting your clients sell the products for you.

Another factor in reconsidering is to follow up the leads in order to attract and engage your protects attention. Even though you already have a compelling sales letter, these leads will just be lost if you do not follow up on them. making the next move is vital that is why it is very important to follow up your leads always. Products and services can be done with a free demo for you to make that crucial follow-up. Make it a point that your product shines above the competition.

Make sure that you promote your brand. Having your very own brand is an edge over the completion. Branding can put your products in a favorable position. The branding can also give you pricing and distribute powers. That is why branding is very important.

Give importance to a new customer relationship. If you have a business, a long term relationship with customers is very important. Profits from sales of repeat customers generate more sales.

Do not stick with one marketing strategy, vary it. Your budget is important, in order for you to optimize it, mix your online and offline marketing strategies. One method alone cannot bring you the success that you want. Successful direct marketing should come in various methods in order to get the right mix. The easier and faster way of closing a sale is through multiplier effect and these can be achieved if you can get the right mix of marketing strategies.

The direct effects of direct marketing can be overshadowed by inbound marketing. Direct marketing still contributes the biggest portion of the sales in any product in the market. That is why it is very important to examine and realign your marketing strategies.

Source: Aquira

Why the 12 Gauge Continues to Be the Most Widely Used

The most common gauge for shotguns around the world would be the 12 gauge, and some at present decide to buy ammunition online, discovering money saving deals on 12 guage ammo for sale. Not only is this sort of gauge perfect for hunting, it’s very effective for protecting one’s home and also premises. Ever since the nineteenth century, the 12 gauge rifle was used by everybody from sport shooters to military personnel users. Originally, these shells were either made of paper hull shells which in fact had a brass base or perhaps shells created from full length brass. Improvements were seen throughout the initial portion of the twentieth century, producing shells made with smokeless powder that’s extremely powerful because it provided clean burning. Many shells at that time were constructed using the paper hull too, and 1960 observed the creation of a new plastic shell. Bullets of this sort incorporate slugs or perhaps shot, with shot being employed for smaller game, from dove to turkey and, in some situations, creatures the size of deer. Slugs would be best whenever people are searching for bigger prey, particularly if the hunter will be within 100 yards of their prey. They feature high energy transfer and are also sufficient to kill large creatures. Whenever you discover you need rounds for the 12 gauge rifle, look online for amazing discounts on rounds of this specific type.

How to Choose the Best Network Marketing Mentor

Everyone needs a mentor when trying new things. This is especially true in Network  Marketing , where low start up costs and promises of “living the life of your dreams” often cause people to jump into the world of small business for the very first time. In these cases, it is very important to find the best sponsor or mentor, one that fits your personality and needs. But the 10 million dollar question is: How do you choose the BEST Network  Marketing  mentor?

With websites full of glitz and bells and whistles it is often hard to see through all the flashing lights and uncover the people behind all the hype. But once you enter your name and email on their “capture page”, you will likely begin receiving a series of autoresponder emails in your inbox. The good marketers will start branding themselves right away, letting you know more about them and what they offer their team. The poor marketers will hype their business and their opportunity. This is your first clue.

Most network marketers will include a link or two in their signature of their emails. These are usually sites you can explore to learn more about them. Study this information very carefully. What are the sites like? What is your would-be mentor like? Do they fit in with your personality? Visit the “About Me” section of their website (if there is one) and read their story. Your mentor needs to be someone you resonate with, so pay close attention to your gut on this one. Your initial reaction is usually the right one. This is your second clue.

Now is time to make contact, either by email or phone. Here is where most people get off track, wanting to learn every last detail about the opportunity. It’s not that this doesn’t matter, and you will certainly want to do your homework before joining any business, but what you want to find out right now is how your mentor-to-be supports their team.

If you’re just starting, the last thing you want is a mentor who signs you up and then never answers your phone calls again. This is rarely the case, but I have seen it happen. Ask about team trainings and the availability of one-on-one sessions. You should come away from these conversations with a good feeling about the support you would receive should you sign up. This is your third clue.

There’s still more homework to do. Ask your future mentor for any testimonials from his students. Here is a little secret that I’ve found — many network marketers are now getting testimonials on their sites from other entrepreneurs. While they are important (I have them, too), what’s more important for you at this stage are testimonials from other students or team members. You’ll want to pay particular attention to the kind of support they received when they first joined. This is your fourth clue.

One final word about choosing the best network  marketing  mentor. While you will require a certain amount of hand holding when you first start, ultimately you will want a sponsor who will not tell you the answers to all your questions. Does that sound ridiculous? Hold on, it makes sense.

You’ve probably heard the old Chinese proverb, “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” The same applies to Network  Marketing . You want a mentor who will show you where to find the answers to your questions and where to get the extra training you may desire. If your sponsor spoon feeds you everything, what will you do if he or she leaves the company? You never want to be in a situation where you’re totally dependent on someone else for your success!

The best Network  Marketing  mentor is one who will help you get started out of the gate, but ultimately will empower you as an independent entrepreneur.

The Way You Use Payday Loans Responsibly And Safely and securely

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Many individuals today turn to payday loans in times of require. Is it some thing you are looking at acquiring? If you have, it is essential that you might be informed about payday loans and whatever they entail. These report will probably give you advice to actually are well knowledgeable.

When it comes to a pay day loan, although it could be appealing make sure to never obtain greater than you can pay for to pay back. As an example, once they allow you to acquire $1000 and place your vehicle as collateral, but you only need to have $200, borrowing an excessive amount of can result in the decline of your car if you are struggling to repay the complete bank loan.

Look around to find the best interest. There are many creditors who supply services on the internet instead of a real retail store which you actually get into. All of them attempt to give you the best rates. If the payday advance is the initially, you may qualify for more special discounts with many loan companies. Prior to selecting your loan provider, be sure you have looked at your additional options.

Be cautious rolling more than just about any payday loan. Often, men and women think that they can pay around the pursuing pay out time, however personal loan ends up getting bigger and larger right up until they may be remaining with hardly any cash arriving from their income. They can be trapped in a routine in which they cannot spend it back again.

There are a few payday advance companies that are acceptable for their individuals. Make time to examine the corporation that you want to adopt that loan out with prior to signing something. Many of these companies do not possess the best curiosity about mind. You need to consider your self.

Think again prior to taking out a pay day loan. No matter how significantly you believe you need the amount of money, you need to know that these particular loans are incredibly pricey. Naturally, when you have not one other approach to placed food around the dinner table, you need to do whatever you can. Nevertheless, most pay day loans find yourself pricing folks double the amount volume they obtained, as soon as they pay the loan away.

Before committing to a cash advance, consider to obtain a personal loan from in other places. Even charge card funds advances usually only expense about $15 + 20Per cent APR for $500, in comparison to $75 in advance for any payday loan. Request friends and relations for aid to see if you can stay away from obtaining a payday loan.

As an alternative to jogging right into a store-entrance cash advance center, search the web. Should you enter into that loan retail store, you may have no other prices to check from, as well as the individuals, there will do just about anything they may, not to enable you to abandon until they indication you up for a mortgage loan. Visit the net and carry out the required analysis to find the cheapest rate of interest personal loans prior to move in. You will also find online companies that will go with you with paycheck creditors in your area..

Take into account that you possess particular rights by using a pay day loan services. If you find that you might have been treated unfairly with the loan provider in any way, you can data file a issue with your status firm. This is certainly as a way to power these to adhere to any policies, or conditions they forget to meet. Generally read your commitment very carefully. So that you know what their commitments are, together with your personal.

The best way to deal with payday cash loans is to not have to consider them. Do the best to conserve a little bit cash weekly, allowing you to have a some thing to slip rear on in an emergency. Whenever you can help save the amount of money to have an urgent, you can expect to get rid of the requirement for using a pay day loan service.

You must get pay day loans from a actual physical place as an alternative, of relying on Internet websites. This is an excellent thought, since you will be aware particularly who it is actually you might be credit from. Check the entries in the area to ascertain if you can find any loan companies near you before you go, and search online.

Pay day loans are typically because of within 14 times of taking out the money. You happen to be offered an alternative to either look at the workplace to get the examine you published and spend the money for personal loan away or enable the pay day loan workplace to publish the examine you wrote to your banking institution for settlement.

Request precisely what the rate of interest from the payday loan will likely be. This will be significant, because this is the exact amount you should shell out in addition to the amount of cash you will be credit. You may even desire to shop around and get the best monthly interest you are able to. The lower rate you discover, the less your full settlement will likely be.

As mentioned earlier, at times receiving a payday advance is really a basic need. Some thing may possibly come about, and you have to acquire money off of your upcoming paycheck to acquire through a tough area. Bear in mind all you have read through in this article to acquire through this technique with minimum hassle and costs.

How to Establish a Marketing Budget

 Marketing  is key in any business, most people know that; how to establish a budget is a little trickier. It’s not really cut and dry either the best way to figure this number out is through testing. However if you track your results and a few other basic business metrics you will have a much easier time estimating profit projections!

Numbers to track:

  • How many clients you are working with each year (100)
  • Average dollar amount of first sale ($500)
  • Average dollar amount a client spends a year ($1,000)
  • How many years do they typically buy from you (2.5 years)

Then you track your  marketing  efforts (this will depend on your method)

  • How much did you spend on your last  marketing  effort ($5,000)
  • How many people called/emailed for more information (30)
  • How many people bought (20)

Once you have established these numbers figure out what a new client’s lifetime value is to your company (Average dollar client spends a year multiply by how many years they typically buy from you) then figure out what each new client cost you to bring in (What you spent on your last  marketing  effort divided by how many people bought from you.) It should look something like this:

Avg client spends $1,000/yr

Avg client buys 2.5 years

Average client value $2,500

Spent on last  marketing  effort $5,000

New clients acquired 20

Cost per new client $250

You can see in the example that it costs $250 to make $2,500; armed with that information you know you cannot spend more that $2,500 to acquire a new client or you will run out of business (pretty simple) here is where the numbers can really help. So if your new client’s first purchase is typically $500 you know you can spend up to $500 to acquire that new client because you know on average they will spend $2,500 with you over the average client lifetime. Some companies will be able to spend up to $1,000 to acquire that new client (called a loss leader) because they know they will make it up in the next 2.5 years, however you would have to have a substantial amount of capital in reserves to afford this.

Also remember any one of the processes you use could also be improved upon, you could gain a better conversion rate, raise the average dollar amount a client spends, build a better relationship to extend the buying cycle and (most rewarding) have a formal referral system in place so for every new client you bring in they bring in a couple referrals.

Think about it when most people put their money in a savings account (earning under 1% interest) or the stock market you can put your money in to  marketing  and earn 5 times (500%) on your money, seems like a no brainer to me!

Everyone Loves Buttons Inc. Now Shipping For Election Season


(Phoenix, AZ)—Everyone Loves Buttons® Inc., one of the leading providers of custom buttons and button-making supplies, has recently announced that they are now shipping orders for the 2016 election season. The company invites candidates, campaign managers, lobbyists, and cause leaders to place their order now for custom buttons that will give them a unique and memorable way to deliver and spread their messages. Customers can browse the array of button sizes and styles available as well as place a custom order directly on the Everyone Loves Buttons® website.

Maura Statman, the owner of Everyone Loves Buttons®, stated “The 2016 campaign season is upon us. This means that voters are being inundated with influences from so many different sources, and it can be difficult for candidates to really get their message across in a succinct yet memorable way. This is where Everyone Loves Buttons can help. Buttons are a keepsake item and the perfect way for supporters to wear their hearts on their sleeves – literally. Our campaign buttons are of high-quality and will make any message – or messenger – stand out.”

Everyone Loves Buttons® Inc. has been in business since 1997. In the last 19 years, they have produced buttons for high-profile Presidential candidates, including John McCain, Fred Thompson, John Edwards, and Ralph Nader. The company was also chosen to create buttons for “No on Prop 8” campaigns. Everyone Loves Buttons® manufactures their own buttons right here in the U.S.A. ensuring high quality and eliminating the expense of the middle man. At, they make the ordering process easy, guarantee their low prices, and have a variety of sizes and styles available for purchase.

“For candidates and supporters who want to be heard loud and clear, it doesn’t get any easier than buttons,” said Statman. “Our team is excited to be able to play a part in helping those who desire to serve our country get their message out to their supporters so that they can spread the word more easily and efficiently.”

About Everyone Loves Buttons® Inc.:

Everyone Loves Buttons® Inc. was established in 1997 in San Diego, CA. and has grown to become one of the top custom pin-back button manufacturers in the country. In March 2005, they expanded their button manufacturing capabilities and relocated to Phoenix, AZ. In 2008, they became a Nationally Certified Women Business Enterprise (WBENC). Their customer service approach helps customers save time and money, allowing them to purchase directly from the manufacturer. All button parts are genuine quality made in the U.S.A. and state-of-the-art electric button machinery is used to produce 2 piece, mylar-topped pin-back custom buttons.


Why and How to Use Online Video Marketing

It’s difficult to get more dynamic with your  marketing  than with the multimedia approach; and there’s still no more powerful multimedia  marketing  method than the use of videos.

Using online videos for  marketing  is getting better and more effective all the time, as the means of producing them cheaply become ever more advanced and thus professional-seeming, as more and more video content sites like Video Jug and YouTube rise and get bigger and receive more traffickers, and as more people who are multitasking or mobile turn to media that require less reading.

Putting together a video with cheap digital camera techniques, or even somewhat more expensive digital equipment, has become something accessible to “Everyman” now. You can embed video into your e-newsletters and business e-mails. You can place them at your website and your blog to make those sites more attractive and dynamic and place links back to them in forums that talk of content relevant to your business. But most importantly, you can post your videos at content sites like Associated Content and free video sites like those mentioned above and get yourself some massive amounts of traffic.

Video  marketing  online is successful when you do three things with it.

First of all, you have to be persistent and constant. Don’t make just one video or two and expect that to generate massive amounts of sales for you. You want to establish yourself as a video presence, as a source of videos that people come back to again and again. You also need to get every single one of your videos uploaded at as many different sites as you can. Research these sites on the Internet and you’ll find a wide array of them. You have to make sure that a particular site doesn’t demand exclusivity or copyrights to the video, however, unless you create a video that you believe fits in extremely well with that site.

Secondly, make your videos stand out. One of the drawbacks of the advent of video  marketing  online is that everyone’s doing it and that by its nature waters down the quality and starts making everything look and sound alike. Look at other videos by other people in your market, pick a few examples that you think stand out and grab you, and deliberately go against the rest of the crowd while modeling your own videos on those that you like. Remember you’ll want to be more informative than your competitors, or funnier, or sexier, or all of those together. Just make sure you put a lot of creative effort into these short productions. Your writing and, if you’re in it, your performance have to be top of the line.

Finally, make sure you give your videos excellent tags. You can find sites online that list the latest hot keywords and keyword phrases. Pick those that most closely relate to your  marketing  niche and tag your videos with them. In fact, you may want to do this part first, and then create a video that is based on one or more of these keywords/phrases.

Internet Marketing Myths, Fallacies, and Fairy Tales

Before you even begin hopping onto the Internet  marketing  e-bandwagon, you must be aware of its myths, fallacies, and fairy tales. Yes, Internet  marketing  is fascinating, it has incredible rags-to-riches fables, and you are just dying to get a slice of the pie. But before you do so, take a breather. Maybe these tips will help save the shirt on your back one rainy day.

Myth #1: Internet  Marketing  is a Piece of Cake

If it were that easy, everyone and their girlfriend would be e-millionaires by now. However, in comparison to traditional brick-and mortar businesses with huge overheads like rent, salaries, etc, it is certainly more lucrative. Overheads are minimal and affiliate  marketing  helps you quickly start churning some decent profits.

Myth #2: Everyone Makes Money Online

Can everyone fly an airplane? You might be willing to learn how to fly it, you may even able to fly it some day, however, most people won’t even make the initial effort to learn how to fly the plane. The same logic applies to making money online. Everyone knows that they can make a lot of money online but only a few pursue that dream with hard work, determination, and a bit of luck.

Myth #3: Internet  Marketing  = Get Rich Quick

The only way to ‘get rich quick’ on the Net is to win a lottery. Banish the idea, get rid of it completely, and erase it from your memory banks! Start building a genuine online business with real equity, sincerity, and dedication, and do it consistently over a period of time. I guarantee that you will get rich if you follow my advice. The good news is that Internet  Marketing  is less risky than a traditional business and also, requires relatively lesser time to establish and grow.

Myth #4: It’s Zero Cost

There is no such thing as a free lunch. Everything costs money, from your Internet access costs, to the cost of purchasing a PC, to fees for the affiliation membership to a website, enrolment for an Internet  marketing  plan, etc. Costs crop up everywhere. However, start-up costs are relatively more reasonable here than in traditional businesses.

Myth #5: It’s Too Late to Start Now

It is never too late to start anything, if you know your target market, that is. Don’t even attempt to become a Google or a Johnny-come-lately MSN. You might just fail before you even begin. Think of niche  marketing  as a solution to dead-end low-paying jobs or loss-making companies you owned.

Myth #6: Built It, and It Will Sell

This is opposite of the previous myth. Either it’s too late to start or it’s very easy to do just that. This is bunkum. This myth promotes the fallacy that if you hobble together any old site, people will flock to it. Why should they? Will people pay good money to buy a bullock cart, if you happen to throw it all together and create one? Similarly for the Internet. If you have planned a site, and you have designed a good business plan, implemented it effectively, then the buyers will come to you. And not a moment before that.

Myth #7: Only Tech Gurus Make it Big

Bill Gates isn’t one. And anyways, tech has advanced so rapidly, that you can find sophisticated tools and software – sometimes even for free – that help you do everything with the click of a button. For example, earlier HTML required hours of coding and months of training. Now, with the help of What You See Is What You get (WYSIWYG) editors, templates, tutorials, etc even a granny can create her own website in minutes.

Myth #8: It’s all Just Hype

Well, there is no smoke without fire. People aren’t crazy to chuck up secure jobs to venture into online  marketing . Its not all just hype in the same way it’s not just a piece of cake. Between these 2 extremes lies a viable, intelligent, working system that will help you achieve great success provided you are ready to work hard and work smart.